'Artserve' was adopted as a 'brand' for Colin Roth's non-academic work in the late 1980s. The name, sometimes with an additional line, 'incorporating Designs to Serve', has appeared on many printed materials prepared for the University of Sheffield, especially its Convocation (graduate association), as well as a number of books designed here (including Being Happier). It is intended to embody the idea of service to the community through work in and for the arts and humanities. |
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